MDSA01H3 Lecture : Lecture Notes
Document Summary
Mass media: media with a large potential to reach a large audience in remote locations. Postmodernity: the historical epoch that began to emerge in the 1960s as the economic mode of production slowly shifted from goods based manufacturing to information based services. Convergence: the tendency t of formerly diverse media to share a common, integrated platform. Mobility: the availability of media, whereas in the past we had to go to a media source i. e. the movies now it is everywhere and anywhere we want it. Fragmentation: the fragmentation of media sources where there was one or two news channels there are now hundreds. Globalization: a complex set of social, political and economic processes in which the physical boundaries and structural policies that previously reinforced the autonomy of a nation state are collapsing in favor of instantaneous and flexible worldwide relations.
