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Media CH.5.docx

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Media Studies
Ted Petit

Twinkle AroraMEDIACH5 Rhetorical Analysis Linguistics Rhetorican attempt to shape and influence its viewers attitudesMedia messages convey meaning meanings that are never neutralalways persuading the audience differentlyDefinition of Rhetoricrefers to the ancient artof oratory Language designed to have a persuasive or impressive effect on its audience but often regarded as lacking in sincerity or meaningfulSignis something that invites someone to think of something other than itself anything can function as a sign when many people agree to the meaning of a sign we assume it has shared meaning making human communication possible however no sign can guarantee that everyone will interpret it the same way thus communication can be fragile signs are significant because they are the fundamental building blocks of meaning hence communicationfounder of modern linguistics shifted the study from historical roots toFredinland Saussurethe study of language Fredinland Saussure coined the term semiology semiology which is defined as a science which studies the role of signs as part of social life he argued all linguistic signs were a combination of signifier and signified signifieror sound image refers to material form of a sign perceived by the senses signifiedor mental concept is the idea evoked by the signifierFor Saussure the linguisti
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