MDSA01H3 Lecture Notes - Lecture 5: Connotation, Universal Grammar, Binary Opposition

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champagnegoldfish804

16 Jun 2012

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Semiology: a science that studies the life signs within society. We are constantly processing everything around us. Signs are arbitrary, linear and are characterized by a difference: the meaning of a signs is dependent on the social, historical and cultural context. Signs are arbitrary and don"t have a natural interpretive element . There is no such thing as a natural sign, and signs are constructed by humans, and our interactions with the outside world. Signs are linear because there is a direct meaning to things. Things are defined by their differences as well as similarities (understand the meaning of hot by also interpreting the meaning of cold as well) The connection between a signifier and the signified is arbitrary; no natural relationship where meaning is given. Binary opposition: things that are in opposition: guitar is a stringed instrument but its also not a violin, bango, etc.

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MDSA01H3 Lecture Notes - Lecture 5: Connotation, Universal Grammar, Binary Opposition

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