Midterm exam: don’t have to know: not take an image from the text and slides and ask what it
o Concepts within the text
o Multiple choice, short answer, definitions (fill in the blank) , asking what type of analysis
o Doesn’t test writing ability
Culture is the means of what human beings produce and the means by which we preserve what
we have produced.
Culture is the shared basis of concepts that guide our behaviour and understanding
Culture is taught, and learned it’s not biological , and were not born with it at all
Who teaches us culture ? our parents, family , friends
Culture is not taught from one perspective, they are concepts which we are introduced to . We
use these principles to base our lives.
Culture helps to shape what media is
We use media to communicate certainly our understanding based on culture are present , when
we are constructing media
Culture also helps create bad influences as well. Culture is the shared concepts that help guide
Doxa: the way it is
o Waiting in line at the grocery store,
o Our concepts of fairness and the concepts of right and wrong are taught by our culture.
o 124-127: cultural theory overview
o Culture is the following things
Physical: concepts that guide us , differences between the sexes and how they
Social: guides how we interact with one another, and how we expect to behave
Attitudinal: customs, laws and traditions reflect particular ways of
Collective: shared, between various groups of people
Historical: taught from one generation to the next
Ideological : teaches us the world, practises, morality, it can be a good ideology
or a bad one, it teaches us how to think about certain concepts
What is cultural analysis?
o Culture and subculture: