MDSA01H3 Lecture Notes - Lecture 8: Postfeminism, Straw Man, Essentialism

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10 Aug 2012
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For women in the campaign, it is about their body. Propoganada is the deliberate systematic attempt to shape our perceptions, maniupalte cognitions and direct behaviour to achieve a response that furthers the desired intent of the propagandist. Men havea disporportiante impact on media access and how iti s presented in the media. Works with stereotypes and stereotypes ring true, enough truth to stereotypes that it has as certain celemnt of ringint the truth although it is not utre. Simpsons: portrayal of marge as center of family as nurterur. Second wave: gloria stenem: associated with women"s right to be in the worforce. And womens" right ot ocnotrl body with rrrespppect to reppproooduuuction. Third wave feminism: post feminism: where we are today. Key ocncepts: feimisim, sexism sex biological, gender culutral, essentialism, patriarchy mosnyn. Essentalism: by your bilgocial makeup, you will be a certain way.

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