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Lecture

Reception Analysis.docx

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Department
Media Studies
Course
MDSA01H3
Professor
Gaffram
Semester
Summer

Description
Reception Analysis  Method of analysis that stress audience interpretations as the primary site of meaning  Who is the receptee and who is the receptor  How is information taken or received? The ethnographic Method  Defined: an approach to understanding human social phenomena based upon fieldowkr, often involving both qualitiative (interviews) and qunatiiatve (surveys) data.  Participant observation – a set of research strategies that aim to understand a given group of indidviduals and their practices through intimate, intensive involvement with them in their natural setting. Requires eemmersion.  Focus groups save time, get at things quickly. Have 8 pepole, instead of doing everything 1 on 1. Ecological Analysis: Wemake our tools and then our tools make us. The medium is the message. Miedum is messssaggge; tattoos are stigmatized. Neil pOstman -media ecology looks at how media of communicatio
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