Media Studies Lecture 6
o Think about a media artefact
Why does your media,( txt, video, film, comic book,……fashion
o Impact us? Or what has it done?
What is a cultural artifact?
o It’s an article/physical things (but can be social and historical things to)
This is a really broad topic
o Cultural Artifact doesn’t have to be a physical thing
Ex. A “saying”
“honesty is the best policy”
Old languages that aren’t used anymore
o A set of beliefs underlying the customs, habits, and practices common to a given culture
Ex. How it is like to be at utsc and be a student at utsc
Ex. Evolution? Is there an ideological position??
o What does it do?
1. It limits/ guides our thinking process and allows us to see the world in different
2. It normalizes particular sets of social relations
Ex. Mother, Step mother
o Like your mother in law is a B word because we have been
reinforced with films that the evil step mom is always in movies
3. It privileges some interests over others
Within a social group , there are certain interests people within that
group share compare to other groups
4. It interpellates individuals into subjects
We become “ideology” (we walk, talk like ideology)
o We are no longer ourselves
Ex. The sense of individualism!
We become an ideology because “we say we
are an INDIVIDUAL”
We want to be an individual, and in the past we
already had a sense of being an individual and
standing out instead of blending in the group
o How does it do it?
Sacred story; hero
o We are always teling and retelling stories (that’s what cultures
do and maintain themselves)
o Ideology maintains by analyzing the stories we tell
2. Doxa Media Studies Lecture 6
Common sense or taken for granted
o Ex. Look at those fools how can they believe those things in the
Were so pulled back to what were in, we are never aware of how some
of our beliefs are s