MDSA02H3 Lecture Notes - Telephone Company, Transcendent Man, Newsprint
Document Summary
Week 2: technologies of the future and the past. Technological determinism presumes that a society"s technology drives the development of its social structure and cultural values. The ideology of a hard or pure technological determinism has been rejected. To affect means to have an effect on something or someone. in a media studies context, affect also points to the ways that meanings circulate between, among, through, in, and around human and non-human settings alike. It is a non-human agent that has an effect on something or someone and its meaning weather circulates between, among, through, in and around things both human and non-human. Mediated communication technologies appear to have agency, and we respond to them as though they do. The weather, however, does not determine, for example, a person"s mood. I met a traveller from an antique land who said: two vast and trunkless legs of stone stand in the desert.
