Nov 10 Lecture
Anti Advertising:style of advertising that harnassed public mistruct of consumerism in the service of the
Public Service announcement-notice disseminated by media without charge in order to create
awareness or change in public attitudes/behaviours about particular issue. (shows picture of guy
shooting himself in nose, and says"cocaine" under it)
Exvertisements: ads that try to take yoru eye off the ball, they divert your attention to other issues
Childhood obsesity ad is just there, and then mcdonalds is under it, promoting fries
Political Ads: Different models and functions:
1. Name Identification Spots shown early in the campaign (Identity)
2. Argument spots which present the candidates’ positions on issues (Ideology)
3. Attack spots which focus on the opponent (Insult)
4. Positive Visionary Appeals used at the end of the campaign to give the voter a last reason or
imperative to go out and vote for the candidate- usually these are about “character” (Image)
Guerilla Girls: literally gorillas that look female, which argues that female directors/artists are always
Product Red (Raises awarness for aids), is on many products like starbucks card and ipod
"Ethical Consumerism" -A type of consumer activism. Dont step outside the consumer system, but
spend money on things that are ethically produced
Is this guilt free shopping?
Madrid Street Advertising Takeover (MaSAT), "Adverisment for a bad movie"-Charlie Todd.
Coca Cola changed
Culture jamming-wants to disrupt consumer culture by transforming corporate ads into subversive
messages. ie coca cola ad that says "love". Someone wrote "profit" under it The work of Watching-television viewing is a form of labor where consumers get "paid". For watching
commericals, consumers get to watch the tv program
The "work of being watched", technology monitors consumers. We are given convenience and
Work of watching changed to work of being watched!
Challenges to the “Work of being Watched”
1. A lack of centralized space in which this monitoring takes place
unlike w/ factory, theres no area that is mandatory for people to stlak you (ie supervisor looking
2. The process relies on the consent and participation of those being monitored .
sometimes people arent actually watching tv during commercials (may walk away)
many commercials are put right after a tv show to catch your attention(ie walking dead thing.
use similar actors and themes
3. Consumer culture is a system based on “Mass production” of goods which at its heart doesn’t allow
for much individuation.
mass consumization: to produce mass quatity of products, custom tailered to certain audiences,
flexible production ie "Nike ID" shoes & Oakley's custom sunglasses, OR custom made M&m's
(you give them your style/pr