MDSB03H3 Lecture Notes - Lecture 1: Brand Loyalty, Adidas
Document Summary
Trying to change the momentum or perspective of information. As well as commercial o i. e. explosion in gulf of mexico in favour of britain. There is a story attached to get you to do something you didn"t wanna do. Legally you cant overidges to specific products , i. e. coke glasses on american idol blurred. Team able to charge more - ppl are watching. Reliable # of ppl tuning in every week. We give away a ton of demographic info on social networking. We"re picking an assocaition w. brand smost times. 40 o o o o o o o o o o o o o o o. Ironic: the most similar companies, the more they advertise to sell you there is a diff. Sometimes they"ll give a sense of beloning, just a the point of connection. Study abt apple being insulted stimulating same part as religion. Cant wait to tell you to get something abt why you should get something.
