MDSB61H3 Lecture : Approaches To Digital Media LECTURE Notes.docx
Document Summary
Week 1, lecture #1: september 3rd 2013 media and social issues. We make our tools, then our tools make us . Why study media studies & what is media studies. A range of disciplies including : humanites, and social sciences. At its heart, the study f media as it pertaints to social theory: how media in terms on industries messages and audiences shape knowledge, perception and understanding. Media studies is : information that comes to us through some indirect channel or medium. As such, media serves to mediate what is real : our perfection of reality. [refer to slide: no lie, your facebook profile is the real you] Used to describe the economic or cultural state or condition of society that exist after modernity. Lives are mediate: what we learn vs. how we learn. Critical studes of digital media : we will look at 4 different types of critique.
