MDSC02H3 Lecture Notes - Lecture 1: Heteronormativity, Canadian Identity, Mass Media
Document Summary
Lecture 1: mdsc02h3: topics in media, identities and politics. Whoever controls the media controls the culture allen ginsberg. Information is the oxygen of the modern age ronald reagan. Media is divided into specialty channels like comedy central, sports channel, etc. Personalities, interests, hobbies, all channelled through media. Media messages give you information so that you don"t have to think for yourself. David morgan: more americans watch more live tv today than they did fifteen years ago. Segmenting, signaling and tailoring, in critical studies in media commercialism, 2000, p. 242. In this new environment, media firms are literally creating communities of similar interests and lifestyles and they are then gated off from one another. Segmented media tries to speak to you individuals, not a whole story. Not keeping up with media makes you an outsider. They tell us what is acceptable, how to act/dress.
