Making Room for TV
1955 film Rebel without a Cause by Nicholas Ray
In postwar years the TV set became a central figure in family.
TV allows for social and sexual division in the home, also two ideals that a central tension at work in
popular discourses on TV and the Family
The Family United
Family life in language organized around spatial imagery of proximity, distance, isolation, and
1951 TV set travelled more freely. Moved into the center of family life.
1954 House beautiful was presenting how the TV set is taking the place of the fireplace. Also took
the place of the piano.
In American home magazine showed no piano.
George Nelson and Henry Wrights Tomorrows House: A complete guide for the home builder
(1946) called the family room the room without a name
According to Marchand, the visual clich of the family circle referred back to Victorian notion about
domestic heavens, implying that the home was secure and stable.
Melodramatic social problem films such as Come back Little Sheba(1952), and a Hatful of
Rain(1957) were character studies of emotionally unstable, often drug- dependent, family men
William H. Whytes the Organization man(1956) presented chilling vision of white collar workers
who ere transformed into power less conformists as the country was taken over by faceless corp.
Marynia Farnham and Ferdinand Lundbergs The modern Woman; the lost sex (1947) gave status
to this housewife image.
The Whytes the Organization Man and David Reismans The Lonely Crowd showed that
housewives expressed doubts about their personal sacrifices.
Mise-en-abyme: in the center of the page a large drawing of the outer frame of a TV screen contains
a sharp focus photograph of family watching TV. Suggests that the Crosely console literally contains the domestic scene, thereby promising not just a TV set but an ideal reflection of the
family, joined together by the new commodity.
The Age of Television (1956) by Leo Bogart, summarized a wide range of audience studies on the
new medium that showed numerous Americans believed TV would revive domestic life.
Bogart concluded that social scientific surveys agree completely that television has had the effect of
keeping the family at home more than formerly.
Television transforms the news
1941 CBS was broadcasting two fifteen-minute newscasts a day to a tiny audience on its New York
When Pearl Harbor under attack CBS showed lot of visuals with shot in the studio.
CBS TV news with Douglas Edwards, and NBCs Camel News Caravan, with John Cameron
Mostly Talking Heads shot of the somber Edwards or the boutnniered Swaze reading to the camera.
Coverage of events was scarcity of film crews by 16mm or 35mm cameras, the newsreel emphasized
on scene photography not on scene reporting.
Le journal televise originally was broadcast three times a week; by the end of the yearly it was
twice a day
In U.S CBS and NBC own film reports 1950s. The Anchorman Walter Cronkites central roles in
CBS in 1952
In 1956 Hewitts aggressiveness, Edwards fame and some fortuitous timing secured a place for
Edwards and a film crew and evidence of the potential power of this medium.
1960s John Kennedy defeated Richard Nixon on TV; Le Harvey Oswald was shot on TV;
In august of 1965 CBS reporter Morley Safer, search and destroy mission to complex of hamlets
called Cam Ne.
Subject not only to the moderating influence of their own allegiance to a working definition of the
ethic of objectivity but to the moderating influence of their corporate owners, their government
regulators and their corporate sponsors.
BBC controlled by a board of Governors appointed by the government and financed by an annual
license fee on radio and TV set maintained a similarly moderate tone. In France entirely under government control. French president Charles De Gaulle My enemies have
the press, so I keep TV
Human spirit to use Harold Innis Monopoly of knowledge had a chance to consolidate itself.
President Johnson deep concern with one piece of news film on one network newscast also helps
demonstrate another point: the extent to which television news had come to fascinate, if not
obsess, the nation.
Barbara Walters million dollar offered to work
Horace Greeley was well enough known to obtain democratic nomination.
James Gordon Bennett, Henry Morton Stanley, Nellie Bly, Joseph Pulitzer and William Randolph
Hearst are who achieved considerable renown without appearing on TV.
1830s penny paper 1880s-90s Yellow Journals 1920s Tabloids
Some of criticism TV journalism inspires is equally short sighted.
TV cameras are not yet sufficiently swift and dexterous to capture lifes rawest moments.
TV is simple and seductive a news medium that it attracts an economically viable audience without
resort to the more exaggerated forms of sensationalism.
TV stores are shallower than most newspaper stories.
Network TV newscasts may now have to move in the same direction in the face of competition from
lengthier, more frequent local and cable TV newscasts
Most effect TV newscast is the added distance it has placed between news purveyor and audience.
TV news is deceptive; it looks so friendly, the vast pool of live videotaped and computer
generated images avialble to tv newscasts have never succeeded.
No news medium offer less of the actual interaction and neighborly contact characteristic of spoken
news than does TV
TV has in McLuhans terminology extended dramatically our access to news but as cars weaken
the legs they have extended, reliance on TV news may have weakened our ability to hear and
tell our own news.