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MDSD01H3 (1)

Chapter 33

14 Pages

Media Studies
Course Code
Michael Petit

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Chapter 33 Making Room for TV 1955 film Rebel without a Cause by Nicholas Ray In postwar years the TV set became a central figure in family. TV allows for social and sexual division in the home, also two ideals that a central tension at work in popular discourses on TV and the Family The Family United Family life in language organized around spatial imagery of proximity, distance, isolation, and integration. 1951 TV set travelled more freely. Moved into the center of family life. 1954 House beautiful was presenting how the TV set is taking the place of the fireplace. Also took the place of the piano. In American home magazine showed no piano. George Nelson and Henry Wrights Tomorrows House: A complete guide for the home builder (1946) called the family room the room without a name According to Marchand, the visual clich of the family circle referred back to Victorian notion about domestic heavens, implying that the home was secure and stable. Melodramatic social problem films such as Come back Little Sheba(1952), and a Hatful of Rain(1957) were character studies of emotionally unstable, often drug- dependent, family men William H. Whytes the Organization man(1956) presented chilling vision of white collar workers who ere transformed into power less conformists as the country was taken over by faceless corp. Marynia Farnham and Ferdinand Lundbergs The modern Woman; the lost sex (1947) gave status to this housewife image. The Whytes the Organization Man and David Reismans The Lonely Crowd showed that housewives expressed doubts about their personal sacrifices. Mise-en-abyme: in the center of the page a large drawing of the outer frame of a TV screen contains a sharp focus photograph of family watching TV. Suggests that the Crosely console literally contains the domestic scene, thereby promising not just a TV set but an ideal reflection of the family, joined together by the new commodity. The Age of Television (1956) by Leo Bogart, summarized a wide range of audience studies on the new medium that showed numerous Americans believed TV would revive domestic life. Bogart concluded that social scientific surveys agree completely that television has had the effect of keeping the family at home more than formerly. Chapter 34 Television transforms the news 1941 CBS was broadcasting two fifteen-minute newscasts a day to a tiny audience on its New York TV station. When Pearl Harbor under attack CBS showed lot of visuals with shot in the studio. CBS TV news with Douglas Edwards, and NBCs Camel News Caravan, with John Cameron Swayze. Mostly Talking Heads shot of the somber Edwards or the boutnniered Swaze reading to the camera. Coverage of events was scarcity of film crews by 16mm or 35mm cameras, the newsreel emphasized on scene photography not on scene reporting. Le journal televise originally was broadcast three times a week; by the end of the yearly it was twice a day In U.S CBS and NBC own film reports 1950s. The Anchorman Walter Cronkites central roles in CBS in 1952 In 1956 Hewitts aggressiveness, Edwards fame and some fortuitous timing secured a place for Edwards and a film crew and evidence of the potential power of this medium. 1960s John Kennedy defeated Richard Nixon on TV; Le Harvey Oswald was shot on TV; In august of 1965 CBS reporter Morley Safer, search and destroy mission to complex of hamlets called Cam Ne. Subject not only to the moderating influence of their own allegiance to a working definition of the ethic of objectivity but to the moderating influence of their corporate owners, their government regulators and their corporate sponsors. BBC controlled by a board of Governors appointed by the government and financed by an annual license fee on radio and TV set maintained a similarly moderate tone. In France entirely under government control. French president Charles De Gaulle My enemies have the press, so I keep TV Human spirit to use Harold Innis Monopoly of knowledge had a chance to consolidate itself. President Johnson deep concern with one piece of news film on one network newscast also helps demonstrate another point: the extent to which television news had come to fascinate, if not obsess, the nation. Barbara Walters million dollar offered to work Horace Greeley was well enough known to obtain democratic nomination. James Gordon Bennett, Henry Morton Stanley, Nellie Bly, Joseph Pulitzer and William Randolph Hearst are who achieved considerable renown without appearing on TV. 1830s penny paper 1880s-90s Yellow Journals 1920s Tabloids Some of criticism TV journalism inspires is equally short sighted. TV cameras are not yet sufficiently swift and dexterous to capture lifes rawest moments. TV is simple and seductive a news medium that it attracts an economically viable audience without resort to the more exaggerated forms of sensationalism. TV stores are shallower than most newspaper stories. Network TV newscasts may now have to move in the same direction in the face of competition from lengthier, more frequent local and cable TV newscasts Most effect TV newscast is the added distance it has placed between news purveyor and audience. TV news is deceptive; it looks so friendly, the vast pool of live videotaped and computer generated images avialble to tv newscasts have never succeeded. No news medium offer less of the actual interaction and neighborly contact characteristic of spoken news than does TV TV has in McLuhans terminology extended dramatically our access to news but as cars weaken the legs they have extended, reliance on TV news may have weakened our ability to hear and tell our own news.
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