MGEA01H3 Lecture Notes - Lecture 6: Graduate School, Behavioral Economics, Mental Accounting

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MGEA01H3 Full Course Notes
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MGEA01H3 Full Course Notes
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Mga01h3 f: chapter 9 - decision making by individuals and firms. Textbook: microeconomics, second canadian edition, by krugman, wells, au and parkinson. Why good decision making begins w1ith accurately defining costs and benefits. The importance of implicit as well as explicit costs in decision making. The difference between accounting profit and economic profit, and why economic profit is the correct basis for decisions. Why there are three different types of economic decisions: either-or decisions, how much decisions, and decisions involving sunk costs. The principles of decision making that correspond to each type of economic decision. Why people sometimes behave irrationally in predictable ways. An explicit cost: is a cost that involves actually laying out money. An implicit cost: is a cost that does not require an outlay of money, it is measured by the value, in dollar terms, of the forgone benefits. Price of the opportunity costs, such as forgone income while in school.

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