Marketing (lecture 6).docx

41 views1 pages
Published on 15 Apr 2013
School
Course
Professor
Marketing
4 p’s - product, price, promotion, place
Market starts with exchanging value
- What the people value
The Things We Market
- Tangible goods (consumer goods, industrial goods)
- Services
- Ideas
- Relationships
The Marketing Environment
- Political & Legal
- Social & Cultural
- Technological
- Economic
- Competitive
Example: SHOE MARKET
- Women vs Men
- Kids vs Adults
- Sport vs Fashion
- Expense Vs. Affordable
- Local Vs. Regional Vs. Global
Market Research The study of what buyers need and how best to meet these needs
Process:
- Study Current Situation
- Select a research method
- Collect Data (Primary Vs. Secondary)
- Analyze the data
- Prepare a report
Unlock document

This preview shows half of the first page of the document.
Unlock all 1 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Grade+

Unlimited access to all notes and study guides.

YearlyMost Popular
75% OFF
$9.98/m
Monthly
$39.98/m
Single doc
$39.98

or

You will be charged $119.76 upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.