Chapter 8-Social Influence.docx

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University of Toronto Scarborough
Management (MGH)
Julie Mc Carthy

Chapter 8-Social Influence, socialization & Culture Social Influence in Organizations Information Dependence and Effect Dependence o Depend on others for info about the adequacy and appropriateness of our behaviour, thoughts and feelings o Information Dependence: reliance on others for information about how to think, act and feel o Individuals often motivated to compare their thoughts, feelings and actions with those of others as a means of acquiring info about their adequacy o Individuals are depended on the effects of their behaviour as determined by the rewards and punishments the group has at disposal o Effect dependence: reliance on others due to their capacity to provide rewards and punishments o Group has interest in how individual members think and act because such matters can affect the goal attainment of the group o Second the members desire the approval of others, this promotes effect dependence Social Influence in Action o Most obvious consequence of info and effect dependence is the tendency for groups members to conform to social norms established by group Motives for Social Conformity o Compliance: conformity to a social nom prompted by the desire to acquire rewards or punishment, primary involves effect dependence. The individuals adjusts his behaviour to follow these norms but does not believe in them o Identification: conformity to a social norm prompted by perceptions that those who promote the norms are attractive or similar to oneself o Internalization: conformity to a social norm prompted by true acceptance of the beliefs, values and attitudes that underline the norm The Subtle Power of Compliance Organizational Socialization o Socialization: the process by which ppl learn attitudes, knowledge, and behaviours that are necessary to function in a group o Learning process in which new members must learn knowledge, and change their attitudes o Learning during socialization has been described in domains such as task, role, group, and organization domain. o New comers need to acquire the knowledge and skills necessary to perform their job duties and task , they need to learn the behaviours and expectations of their role, need to learn the norms and values of their work group, and need to learn about the organization o Important objective of organizational socialization is to achieve good fit o Two kinds of fit o First one is Person-job-fit: the match between an employee’s knowledge, skills and abilities and the requirements of a job o Second id person-organization fit: the match between an employee’s personal values and the values of the organization o Primary goal of organizational socialization is organizational identification: the extent to which an individual defines him or herself in terms of the organization and what it is perceived to represent Stages of Socialization o Anticipatory socialization: a huge among of socialization occurs before person becomes member of a particular organization o Includes a formal process of skill and attitude acquisition, attending college or university, or informal such as watching summer jobs or watching portrayal of organizations on T.V. o Encounter: new recruit without some expectations encounters day to day reality. Includes orientation, getting to know and understand style and personality of boss and co-workers, at this point, organization is looking for an acceptable degree of conformity to organizational and recruits is interested in having personal needs and expectations met, if successful the recruit will have complied with critical organization norms o Role management: the new members attentions to fine tuning and actively managing his role in the organization, new member must balance work and home life Unrealistic expectations and psychological contract o Unrealistic expectations: often have many unrealistic expectations o Psychological contract: beliefs held by employees regarding the reciprocal obligations and promises between them and their organization METHODS OF ORGANIZATIONAL SOCIALIZTION o Can be socialized through he company or through other agencies before entering the work place Realistic Job Previews o Realistic job preview: the provisions of a balances, realistic picture of the positive and negative aspects of a job applicants o Important to provide recruits with realistic job preview, it reduces turnover o Companies obtain the views of experience employees and human r
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