Class Notes (839,094)
Canada (511,185)
MGMA01H3 (97)
Mcmulkin (3)
Lecture

Marketing Research

3 Pages
110 Views

Department
Management (MGM)
Course Code
MGMA01H3
Professor
Mcmulkin

This preview shows page 1. Sign up to view the full 3 pages of the document.
Description
Marketing Research Marketing Research J is the collection and analysis of information that is used to solve a marketing problem or understand the potential market. Intuitive decision J is based on feelings and prior knowledge. It is made automatically and instinctively, usually because the person making the decision has made many similar kinds of decisions in the past. Hard Data J information that is supported by facts. Marketing research is needed when the company decides on expanding the store or when strong competitors enter the market. Marketing research firms provide business with professional researchers } }oo 7Lo7L]LZZ]ZoL}Z ]] Z]LZZ[ZKl]L2}: Secondary data is marketing research information that has been gathered from sources that have been published or gathered previously. Secondary research involves searching for this type of information and ZLLo]L2L]L]L2Z}]K} }KL[ZKl]L2}Z:Z[o]Zo]K] because it is second-hand however; it is still used because it is less expensive. (E.g. books, periodicals, indexes, internet, consultants, and marketing research professionals). This data can be used by any business to help develop its marketing strategy and to assist its marketing executives in decision marking and problem solving. Primary data is information released by a researcher for a specific purpose. It is unanal
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit