Class Notes (836,615)
Canada (509,866)
MGMA01H3 (97)
Angela Xu (5)
Lecture

Chapter 6.docx

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Department
Management (MGM)
Course
MGMA01H3
Professor
Angela Xu
Semester
Fall

Description
Chapter 6consumer markets and consumer buyer behaviour What is consumer behaviourConsumer buyer behaviour the buying behaviour of final consumerindividuals and households that buy goods and services for personal consumptionConsumer market all the individuals and households who buy or acquire goods and services for personal consumption Buyer behaviourreflecting and emphasis on the actual exchange of goods for moneyStudy of consumer behaviour as an ongoing process starting long before purchase until it is consumed o Ie marketers should be aware of issues Prepurchase issuesPurchase issuesPostpurchase issues Factors affecting consumer behaviourFactors influencing consumer behaviour o CulturalCultuveSubcultureSocial class o SocialReference groupsFamilyRoles and status o PersonalAgelife cycle stageEconomic situationLifestylePersonality self concept o PsychologicalMotivationPerceptionLearningBeliefs and attitudes Cultural factors CultureCulture the set of basic values perception wants and behaviours learned by a member of society from family and other important institutions
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