MGMC02H3 Lecture Notes - Lecture 1: Debit Card, Consumer Behaviour
Document Summary
Consumer behaviour totality of consumers" decisions with respect to acquisition, consumption and disposition of goods, services, time, and ideas by human decision-making units. Reflects the totality of decisions i. e. whether, what, why, how. About the consumption i. e. acquisition, usage, disposition. Of an offering i. e. products, services, activities, people, ideas. By decision-making units i. e. information gatherer, influencer, decider, purchaser, user. Over time i. e. years, days, weeks months. Can involve many people i. e. one member makes the plan, one makes the purchases, and one. Whether/why we use certain products symbolizes who we are, our values, and beliefs. Acquiring obtaining goods and services i. e. buying, renting, leasing, trading, sharing. Usage process by which consumer uses the offering. Businesses link one"s disposition decision to other"s acquisition decisions. Whether to acquire, use, or dispose of an offering. Disposition how consumers get rid of products they no longer use.
