LECTURE NOTES - BRANDS & PARTISIANS
MICHIGAN "THE MICHIGAN MODEL" (PARTISIAN ATTACHMENT)
MODEL few class variation of democrats / ppl attached to political party some group homogeneity (eg: catholics
divisions republicans (often same as parents) vote the similarly)
Attachments (can come from partisian attachments) affect:
ATTACHMENT candidates issues economic evaluations policy stances
Ppl comfortable w/ attachment to party yet voting wasn't consistent to attachment.
especially during big shifts in US history caused widespread change in votes.
Eg: Civil rights, LBJ’s New Society, Vietnam War, Watergate…
OTHER COUNTRIES DIDN'T FOLLOW THE MICHIGAN ATTACHMENT MODEL:
OTHER UK ( identify to party according to class/ union)n parties w/ small thirNETHERLANDS (vote more consistent than
COUNTRIES: changed some votes) party identification / identity)
RUSSIA? RUSSIA = NEW DEMOCRACY, start of period =
zero partisian attachments no multiparty systems soviets maintained voteg: you didn't support them = persecuted
ALTERNATIVE Alternative theory = party choice = habitual / default choice.
THEORY: Political party = Heuristic (mental shortcut) = quick decision of vote.
Attachments = product of cumulative experience / heuristic.
Multiparty systems = combination of extremist parties & centrist parties.
smaller parties speak = small population that may be closely linked to the party.
MULTI PARTY centrist parties receive votes of voters who may prefer another party, but want [bett