MGMC02H3 Lecture Notes - Long-Term Memory, Autobiographical Memory, Semantic Network
Document Summary
Consumer memory- a personal storehouse of knowledge about products and services, shopping, and consumption experiences. Retrieval- the process of remembering or accessing what we have stored in memory. We all store and remember information about things, experiences, and evaluations. Echoic memory- very brief memory for things we hear. Iconic memory- very brief memory for things we see: information in sensory memory is stored in its actual sensory form. If we do not analyze the info, it is lost. Short term memory- the portion of memory where incoming information is encoded or interpreted in light of existing knowledge. The processes of knowing and understanding discussed in ch. 4 occur in short-term memory. As you read this book, you are using your short term memory to comprehend what you read. Short term memory is very important, because it is where most of our information processing takes place. Short term memory can be hurt when we are distracted by other information.