MGMC14H3 Lecture Notes - Lecture 2: Contactor, Brand Equity, Profit Margin
Document Summary
Case #7 - rci master distributor: evolution of supplier. 1946 mark schwartz founded a motor repair business and secured a general. When customers brought in motors for repairs, schwartz gave them a fully working motor in exchange for an estimated repair fee. During this time, schwartz then repaired the broken motor and replenished his motor inventory. This service innovation allows the customer did not have to wait for the lengthy repair delays. 1962- motor repair is the core of rci business. Control operation developed a new contactor for its air-conditioning and refrigeration business. Mark schwartz persuaded ge and got to exclusively distribute these contactors to the aftermarket through air-conditioning and refrigeration wholesalers. 1963 rci sold the motor repair business and gained several product line from. Rci had demonstrated to ge that they could get ge"s products to market, with the parts moving from master distributors to wholesalers and ultimately service repair persons.
