MGTC14 reflection 3 .docx

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Management (MGM)
Course Code
Tarun Dewan

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MGTC14- Reflection 3 Invisalign case analysis at class: 1. Should not bring the work from Pakistan to California  Cost more and do not gain anything, not even time 2. There is no efficiency gain to move away Mexico to another country, they take the same 1-2 weeks. They are good with current distribution channel 3. Push: want dentists to recommend Invisalign to orthodontists want orthodontist to use Invisalign Pull: want patient to use Invisalign and ask for Invisalign for orthodontist 4. Why awareness is high but has low conversion rate? Why orthodontist say no.  Not everybody is a good candidate for Invisalign  Take more patient compliances  Risk (Financial, need to order a new one if not work) ab
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