MGMC30H3 Lecture 6: MGMC30 L06
Document Summary
Canada has the most golf courses per capita in the world. Blue collar , caucasion audience traditionally. Can be a dale earnheart jr. club. Ppl drive to these events on weekends, stay at hotels. 2000 - changed the experience for fans. Had more top 500 companies than other sports sponsoring the sport. Dowturn in 2005 - 2010: 22% less ticket sales, 30% less viewership ( 4. 5 billion for 7 yrs) One family owned it: the france, brian france jr jr commissioned biz study. How do you get the next generation on to the sport: one of the last to have on phone experience. Mlb, 10 yrs ago for social media person. Issue for nascar for attracting younger fans: want constant movement, doing mutiple things, sitting and watching the car go around for 3 hours is boring outside of the speed, gets old. Commissioned this 5 yrs ago - already late. Leading up to sochi it did get very political.
