Nonfinancial performance indicators video.docx

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Department
Management (MGS)
Course
MGSC01H3
Professor
Nicolette S Richardson
Semester
Fall

Description
Non-Financial Performance Indicators:  corporate social responsibility  ethical and environmental responsibility o Bodyshop - no animal testing. Brings in people who are against animal testing o IKEA “best bad guy.” IKEA does child labour but then they also giving children some time for school instead of making them work all the time  aesthetic appeal - how it looks and feels  customer service, which effects customer loyalty (also word of mouth)  online feedback (online reviews; how people review you online)  social media o trending on twitter o companies hire employees to blog about their products  corporate beliefs and political opinions o E.g. Chick Fillet did not support gay marriage. Starbucks recently announced in a press release that they support gay marriages so this builds customer base  Any form of publicity (
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