MGSC01H3 Lecture Notes - Tim Hortons, Ikea, Starbucks
16 Dec 2012
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Document Summary
Ethical and environmental responsibility: bodyshop - no animal testing. Brings in people who are against animal testing. Online feedback (online reviews; how people review you online) social media trending on twitter: companies hire employees to blog about their products corporate beliefs and political opinions, e. g. Starbucks recently announced in a press release that they support gay marriages so this builds customer base. Any form of publicity (e. g. when you enter toronto, there is the welcome to toronto sign. Drake put his logo the owl, before his album was coming out to increase awareness and publicity) Moms started buying lululemon stocks and the stocks naturally went up. Companies have slang names (e. g. timmies for tim hortons). Celebrities are sometimes paid to wear other companies products and sometimes they"re not (e. g. steve jobs wore new balance shoes but wasn"t paid to do so) Knock off products can be a bad thing but also a good thing.
