MGSC01H3 Lecture : Sources of Competitor Intelligence.docx
20 Dec 2012
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How to find information about companies who are selling branded products in the gta: Trade shows and expos s: visit booths, competitors" booths, talk to people and act as a prospective customer instead of as a competitor in order to gain info about your competitor. Attend company tours at their manufacturing plants to see how the products are made. Market research; hold focus groups and get their opinion on competitors products. How to find information about companies who are selling services in the gta: Can go on company websites to see their contact information. The contact info is either through email or phone. If it is by phone, can call in and see wait times and how effective company answers customers" problems) Can see company catalogues on website and can see how they are selling their services and can see what benefits you will get from using those services.
