MGTA01H3 Lecture : Chapter 5
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MGTA01H3 Full Course Notes
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Midterm: 90 min long, chap 1-5, 35 m/c 4 short answers ( 25 marks) = total 60. As marketing managers you have to figure out what people need and what they. Just because you can make something doesn"t mean the world wants it want. Marketing: finding out what customers want and need, and figuring out a way to satisfy those wants. Marketing concept: notion that everyone in the business should be thinking about what the customer want/need. Us ( company) directed with serving customers. Product focus: selling things you know how to make. Marketing concept: find out what customer wants, and make that. Market: a group of people that are willing/able to buy your products. How do you figure out who is most likely to buy our products?--> market segmentation dividing the world into segments realization of 8 billion people out there but not everyone can afford your product.
