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MGTA01H3 (348)
Lecture

Chapter 5

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Department
Management (MGT)
Course
MGTA01H3
Professor
Chris Bovaird
Semester
Fall

Description
Chapter 5Marketing Midterm 90 min long Chap 15 35 mc 4 short answers25 markstotal 60NotesJust because you can make something doesnt mean the world wants itAs marketing managers you have to figure out what people need and what they wantMarketing finding out what customers want and need and figuring out a way to satisfy those wants4 p of marketing1Productfeatures they want2Price affordable3Promotionis product known4PlacelocationMarketing concept notion that everyone in the business should be thinking about what the customer wantneed Thinking about the customer and not about uscompanydirected with serving customers Product focus selling things you know how to makeMarketing concept find out what customer wants and
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