Class Notes (837,023)
Canada (510,044)
MGTA02H3 (143)
Lecture

Chapter 9 Notes.docx

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Department
Management (MGT)
Course
MGTA02H3
Professor
Bill Mc Conkey
Semester
Winter

Description
Chapter 9: The 4 Ps – Place Terms: Distribution Mix: the combination of distribution channels a firm selects to get a product to end-users Intermediary: any individual or firm other than the producer who participates in a product’s distributions Wholesalers: intermediaries who sell products to other businesses, which in turn resell them to the end- users Retailers: intermediaries who sell products to end-users Distribution Channel: the path a product follows from the producer to the end-user Direct Channel: a distribution channel in which the product travels from the producer to the consumer without passing through any intermediary Sales Agent (or broker): an independent business person who represents a business and receives a commission in return, but never takes legal possession of the product Intensive Distribution: a distribution strategy in which a product is distributed in nearly every possible outlet, using many channels and channel members Exclusive Distribution: a distribution strategy in which a product’s distribution is limited to only one wholesaler or retailer in a given geographic area Selective Distribution: a distribution strategy that falls between intensive and exclusive distribution, calling for the use of limited number of outlets for a product Merchant Wholesaler: an independent wholesaler that buys and takes legal possession of goods before selling them to customers Department Stores: large retail stores that offer a wide variety of high-quality items divided into specialized departments Supermarkets: large retail stores that offer a variety of food and food-related items divided into specialized departments Specialty Stores: small retail stores that carry one line of related products Bargain Retailers: retail outlets that emphasize low prices as a means of attracting consumers Discount Houses: bargain retail stores that offer major items such as televisions and large appliances at discount prices Catalogue Showroom: a bargain retail store in which customers place orders for items described in a catalogue and pick up those items from an on-premises warehouse Factory Outlets: bargain retail stores that are owned by the manufacturers whose products they sell Warehouse Club (wholesale club): huge, membership-only, combined retail-wholesale operations that sell brand-name merchandise Convenience Stores: retail stores that offer high accessibility, extended hours, and fast service on selected items Direct-response Retailing: a type of retailing in which firms make direct contact with customers both to inform them about products and to receive sales orders Direct Selling: form of non-store retailing typified by door-to-door sales Mail Order (catalogue marketing): a form of non-store retailing in which customers place orders for merchandise shown in catalogues and receive their orders via mail Telemarketing: use of the telephone to sell directly to consumers Electronic Retailing: non-sto
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