Class Notes (836,321)
Canada (509,732)
MGTA02H3 (143)
Lecture

Chapter 5

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Department
Management (MGT)
Course
MGTA02H3
Professor
Chris Bovaird
Semester
Winter

Description
Chapter 5 Marketing planning and executing the development, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy both buyers and sellers objectives Marketing concept the idea that the whole firm is directed toward serving present and potential customers at a profit Value relative comparison of a products benefits versus its costs Utility ability of a product to satisfy a human want or need Consumer goods products purchased by individuals for their personal use Industrial goods products purchased by companies to use directly or indirectly to produce other products Services intangible products, such as time, expertise, or an activity that can be purchased Relationship marketing a type of marketing that emphasizes lasting relationships with customers and suppliers External environment outside factors t
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