Class Notes (839,113)
Canada (511,191)
MGTA02H3 (143)
Lecture 7

Lecture 7 - Marketing

4 Pages

Management (MGT)
Course Code
Chris Bovaird

This preview shows page 1. Sign up to view the full 4 pages of the document.
MGTA04February 27th 2012Lecture 7MarketingBusinesses exist to make a profit but no customers equals no profits ie Need marketingMarketingPlanning and executing the development pricing promotion and distribution of ideas goods and services that satisfy both buyers and sellersThe Marketing ConceptDont sell what you have product focus sell what customers customers focusBusiness is directed toward serving existing and potential customers while making a profitTarget MarketsNo business has unlimited timeNo business has unlimited resourcesNo business can sell to everybodyMarketing begins with determining Who is the target marketTarget MarketThe specific group of people the business targets as the most likely intended customersPeople with similar needs and wantsMarket Segmentationmarketers divide world into smaller and smaller groups of similar peoplepeople whose needs wants attitudes to product likely to be similarcalledMarket SegmentationWays markets can be segmentedDemography external traitsPsychography internal traitsGeography where people live
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.