Class Notes (834,631)
Canada (508,661)
MGTA02H3 (143)
Lecture 8

Lecture 8 - Products.docx

2 Pages
63 Views
Unlock Document

Department
Management (MGT)
Course
MGTA02H3
Professor
Chris Bovaird
Semester
Summer

Description
MGTA04March 5 2012 Chapter 6ProductProduct a good service or idea that satisfies buyers needs and wants more then just the thing in the boxall tangible and intangible features and benefits of purchasing good or service including both actual and anticipated benefitsConsumer Vs IndustrialConsumer Product thousands of potential buyers geographically scattered not sophisticated or knowledgeable Industrial Products smaller number of buyers specialist knowledgeable buyer clearly defined buying criteria Product The Life Cycle Model Products like people have livesthey are born tiny and weaktheir early years are full
More Less

Related notes for MGTA02H3

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit