Class Notes (837,674)
Canada (510,394)
MGTA02H3 (143)
H Laurence (21)
Lecture

Chapter 7. The 4 P’s of Price

2 Pages
48 Views
Unlock Document

Department
Management (MGT)
Course
MGTA02H3
Professor
H Laurence
Semester
Fall

Description
Chapter 7 The 4 Ps of PricePRICING OBJECTIVES AND TOOLSPricing deciding what the company will receive in exchange for its product Pricing to Meet Business ObjectivesPricing Objectives goals that producers hope to attain in pricing products for sale ProfitMaximizing Objectives oPrice cant be too high or too low oPricing for Ebusiness ObjectivesMust consider costson the internet it is more easy and efficient to buy things and thus producers can charge lower costs Market Share ObjectivesoMarket sharea companys percentage of the total market sales for a specific product Other Pricing ObjectivesoDuring difficult economic timesloss containment and survival may become a companys main objectives PriceSetting ToolsCostOriented PricingoConsiders the firms desire to make a profit and t
More Less

Related notes for MGTA02H3

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit