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Canada (509,305)
MGTA02H3 (143)
Lecture

Chapter 6 Study Guide

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Department
Management (MGT)
Course
MGTA02H3
Professor
Chris Bovaird
Semester
Winter

Description
Chapter 6 Features: the qualities both tangible and intangible that a company builds into its products Value package: product marketed as a bundle of value adding attributes, including reasonable costs One way to classify a product is according to expected buyers that fall into two groups either buyers of: Consumer products (these are divided into 3 categories) o Convenience GS: relatively inexpensive GS that are bought and used rapidly and regularly, causing consumers to spend little time looking for them or comparing prices o Shopping GS: moderately expensive GS that are purchased infrequently, causing consumers to spend time comparing their prices o Specialty GS: very expensive GS that are rarely purchased, causing consumers to spend a grea
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