MGTA35H3 Lecture Notes - Jelly Doughnut, False Dilemma, Cherry Picking
19 Jun 2012
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Rhetoric: oral, written, non-verbal and e-enabled communication which persuades and influences others the 3000 year old art of persuasive communication. Effective speaking and writing the art of persuasion. Euphenmism: say something in a nicer way; well or pleasantly expressed; less offensive. Adult entertainment; armed intervention; between jobs; be excused; correctional facility; bite the dust; ethic cleansing, freedom fighters, friendly fire; revenue leakage; laid off; fired. 4 eyes; old fart; gotta take a piss; (blow him away vs. terminate his employment); bone-yard; blow away; eliminate your job. Ethos: character, decorum win the audience/get them to like you. Quoting authorities, experts and people with impressive credentials or reputations. Remarks or images that cause people to draw an obvious conclusion. Statements that evoke concern or fear of the future. We are the world"s biggest bookstore. With a taste that will never let you down. Our products are made from the best ingredients on earth. Reinforcing experience/expectations ; telling a story ; volume control.
