MGTB90 Lecture4.pdf

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University of Toronto Scarborough
Management (MGT)
Hugh Mac Donald

Lecture4-Storytelling  Good slides: Big photograph, the rule of third(in a painting, photo or design compositional elements should placed along the columns, or the intersections, of a 3 x 3 matrix)  The rule of thirds: a rule of thumb for calculating  The golden ratio: known since acient times; found in nature/math; widely used in most arts and sciences    Don’t read the slides! The audience will pay more attention!  Full block letter  Semi or Modified Block Letter  What is storytelling?  The construction of meaning that links to business. - PAIBOC and persuasion/influence - Focus on YOU, Benefits & Objections  Why stories? Because it explains our world. Human beings make sense of the world through stories. We tell, listen, think, and frame our understanding through them. - They unite an idea with an emotion. - In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy - Stories are what people remember; we tend to forget lists and bullet points - Human beings naturally want to work through stories  We work and interact with other people through stories  Why business stories work? - They link facts, ideas and information to human experience and emotions - We remember information and knowledge better through stories; we tend to forget lists and bullet points  Stories and Personal - “I am not an object, therefore I am not objective. I am a person, therefore I am subjective”  Empathy  Stories take many forms : 1. Narrative(when we talk, when we explains something) 2. Ceremonies(retirement party, catholic church) 3. Rituals(things we do again and agian) 4. Design(wear red everyday) 5. Space(bank: trying to say your money is safe with us. They can afford you; great lobby) 6. Signs (let people know where the company exists) 7. Signals(expensive pen= same economic level) - They teach and Inspire - They are about the Past and about the Future. - They are about Who We Are and about our Identity.  Stories are about Other people, about Work itself …about Organizations and Institutions. Stories facilitate Relationship Building and Social Bonding.  Stories about Other People: reliability, trust, knowledge,reference  Stories about Work, Organizations and institutions: tacit knowledge, learning, culture, values  Stories about Relationships and Social Bonding: ritualized speech, reality is socially constructed, sig
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