MGTA35H3 Lecture Notes - Hindsight Bias, Cognitive Dissonance, Attention
19 Jun 2012
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Document Summary
Good slides: big photograph, the rule of third(in a painting, photo or design compositional elements should placed along the columns, or the intersections, The rule of thirds: a rule of thumb for calculating. The golden ratio: known since acient times; found in nature/math; widely used in most arts and sciences. The construction of meaning that links to business. Human beings make sense of the world through stories. We tell, listen, think, and frame our understanding through them. They unite an idea with an emotion. In a story, you not only weave a lot of information into the telling but you also arouse your listener"s emotions and energy. Stories are what people remember; we tend to forget lists and bullet points. Human beings naturally want to work through stories. We work and interact with other people through stories. They link facts, ideas and information to human experience and emotions.
