Lecture1-Business Communication/Communication Model/Business Language
Business Communication: the application of written, oral, non-verbal and e-enabled
communication in the creation and management of wealth profit and institutional value
Successful Business Communication will: Inform. Request, persuade, build goodwill
Winning the Attention of an audience: develop an appropriate strategy, organization or
structure, style, tone, medium, word choice, design, visuals or timing for your communication Business Language:
- I didn’t say you stole the gold watch.
- Gathering information / researching
- Composing / writing
- Getting feedback
- Proofreading Made to stick
SUCCESS Model: ideas that are Simple, Unusual, Concrete, Credible,
8 Rules for Writing
1. Use simple words
Before:Failure of recollection is common. Innocent misrecollection is not
After:People often forget things or make mistakes in what they remember.
2. Use short sentences
Before：When the process of freeing a vehicle that has been stuck results in
ruts or holes, the operator will fill the rut or hole created by such activity
before removing the vehicle from the immediate area.
After：If you make a hole while freeing a stuck vehicle, please fill the hole