MGTA35H3 Lecture 4: Notes.7
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Using visuals: in rough drafts to see that ideas are presented completely and to find relationships. Use in final presentation to make points vivid, to emphasize material that might be skipped and to present material more compactly and with less repetition. Paiboc questions for analysis: purpose, audience, information, benefits, objections, context. You can find stories in three ways: focus on a topic. Simplify the data, look for relationships and changes. Use (cid:858)tell, sho(cid:449), tell(cid:859) app(cid:396)oa(cid:272)h to tell (cid:455)ou(cid:396) sto(cid:396)(cid:455) th(cid:396)ough the (cid:448)isual fo(cid:396) opti(cid:373)um audience impact. Every data set allows you to tell several stories. Choose the story you want to tell based on your paiboc analysis. To compare one item to another item, or items over time, use a bar graph or a line graph. Also, use truncated graphs carefully), provide the context, cite your sources.
