Class Notes (837,023)
Canada (510,044)
MGTA36H3 (20)
Roberts (17)
Lecture 5

MGTA36H3 Lecture 5: Chapter 5

1 Page
21 Views
Unlock Document

Department
Management (MGT)
Course
MGTA36H3
Professor
Roberts
Semester
Spring

Description
Chapter 5 All media messages have hidden meaning that are not neutral or objective. Films, TV shows, songs, video games all have meanings that that try to persuade people to attain certain attitudes, beliefs, and/ or values that also at the same time try to dismiss other media messages. A sign is something hidden that allows the audience to view it as something other than what it is. Shared meanings are what make human connection possible otherwise social structure would not exist. Semiology is the science that studies the roles of signs as a part of social life, it investigates natures of signs and all the laws that govern them. Signs are arbitrary which means that there is not any natural correspondence with the signifier and signified. Another key trait is linearity; you can not say two words at the same time. Another trait of Saussure’s science is difference because signs signify their virtue by difference from other signs. If a sign is not distinguishable from another sign, what is the point? There will not be any way to communicate
More Less

Related notes for MGTA36H3

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit