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Lecture 2

MGTA36H3 Lecture 2: Project_CANGO_Worksheet

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Department
Management (MGT)
Course
MGTA36H3
Professor
Roberts
Semester
Spring

Description
Your Name: Arsen Shakhbazyan Date: 02/21/17 CTVA 362 Project CANGO Worksheet Directions: Do a CANGO breakdown of your project, using the form below. Revise, update, and expand the information you have been collecting about your client and the problem. Use Microsoft Word to complete this form — don’t change the blue text; just type in the gray boxes (so you don’t have to recreate everything in another program). C LIENT Identify and describe the company/organization, the type of work it does, the products/services it offers, etc. (2 – 3 sentences) Topshop Topman is a British multinational fashion retailer. Topshop Topman sells clothing, shoes, accessories, and cosmetics. A UDIENCE Identify, describe, and justify the primary and secondary audiences for this project. Write a paragraph explaining each audience, followed by a list of key characteristics and demographics for each group. Primary Audience Sa
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