Your Name: Arsen Shakhbazyan
CTVA 362 Project CANGO Worksheet
Directions: Do a CANGO breakdown of your project, using the form below. Revise,
update, and expand the information you have been collecting about your client and the
problem. Use Microsoft Word to complete this form — don’t change the blue text; just
type in the gray boxes (so you don’t have to recreate everything in another program).
Identify and describe the company/organization, the type of work it does, the
products/services it offers, etc. (2 – 3 sentences)
Topshop Topman is a British multinational fashion retailer. Topshop Topman sells
clothing, shoes, accessories, and cosmetics.
Identify, describe, and justify the primary and secondary audiences for this project.
Write a paragraph explaining each audience, followed by a list of key characteristics and
demographics for each group.