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MGAC70H3 (2)
Lecture

Lec 11 ch.9 Emerging Trends

7 Pages
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Department
Financial Accounting
Course Code
MGAC70H3
Professor
Bill Mc Conkey

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MGTC11 Wk 11 Lec Notes March 29, 2011
*slides not uploaded on time
Telus
-Bell had a monopoly on phone services, has evolved into oligopoly
-Innovation and competitive price pressures
-Oligopoly power Rogers, Bell, Telus force-feed us a lot of things
-Ad wizards said they should have front-end
-Personalize and connect (warm fuzzy frogs)
-Frog on every commercial, mostly saying give me your money
-Services going to be added, trends changing
-Smart business and consumer person are ppl who say wisdom still matters
-Even though frog says to update and adopt, wonder where all entrepreneurial time
going
-Some better suited to you, identify, and exploit when and where to use technology
-Where you spend money and time
-Technology reduce necessary and unfulfilling tasks
-Understanding technology is important, dont be persuaded
-Apply first principles of what we have been learning
Introduction
-Four major topics
-Changing developing internet
-Internet 2.0 basket of services: way we adopt and exploit Internet in the future
-Pure tech trends, new methods of communicating wirelessly
-Very specific applications of wireless
-Physiological interaction, person involved (engagement b/w person and machine)
The Changing Internet
-Software-as-a-service
-Founder of Intel network is the computer
-When first start networking computers together, power of collective
-Didnt matter where piece of data is
-Computer was there to access certain piece of info
-Doesnt care logically where piece of software is
-Where Excel, databases are
www.notesolution.com
-We could all share in capability in network of computers
-Internet extreme case
-Bunch of basic infrastructure necessary
-Software not on device
-Residing back at some corporate office, IT depot
-Scaled to allow millions of users to access and use functionality
-Updated and stored in central resource
-Need browser capability to link through the Internet to access and take advantage of
services software provides
-Rent software from ASP
-Application service provider: use related services not stored on devices at all
Software-as-a-Service
-Store under tight protocol
-Central vs. distributed computing
-i.e. ASP is extension, go find data and application itself
Push, Not Pull, Technologies and Personalization
- marketing
-pull ppl into store through advertising
-push ppl to buy your stuff by pushing promotions through distribution channel
-i.e. big PoS display at cash register
-have seen or heard advertising or word of mouth, then go visit website
-what we anticipate with broad adoption with computing at the hip
-cheap mobile access; marketers are finding us
-as soon as we registered with something, our IP address is sold
-ppl push through and try to target you directly
-personalization:n we can characterize you, what you like to spend on, what you like
-personalized msgs pushed onto you
-i.e. 1999-2000 big project from technology firm of feasibility to manage personal
profile
F2b2C: A New E-Commerce Business Model
- refer to concept as virtual business where ppl might design product or get access
(license overseas)
-set up a website, no company, infrastructure etc.
www.notesolution.com

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Description
MGTC11 Wk 11 Lec Notes March 29, 2011 *slides not uploaded on time Telus - Bell had a monopoly on phone services, has evolved into oligopoly - Innovation and competitive price pressures - Oligopoly power Rogers, Bell, Telus force-feed us a lot of things - Ad wizards said they should have front-end - Personalize and connect (warm fuzzy frogs) - Frog on every commercial, mostly saying give me your money - Services going to be added, trends changing - Smart business and consumer person are ppl who say wisdom still matters - Even though frog says to update and adopt, wonder where all entrepreneurial time going - Some better suited to you, identify, and exploit when and where to use technology - Where you spend money and time - Technology reduce necessary and unfulfilling tasks - Understanding technology is important, dont be persuaded - Apply first principles of what we have been learning Introduction - Four major topics - Changing developing internet - Internet 2.0 basket of services: way we adopt and exploit Internet in the future - Pure tech trends, new methods of communicating wirelessly - Very specific applications of wireless - Physiological interaction, person involved (engagement bw person and machine) The Changing Internet - Software-as-a-service - Founder of Intel network is the computer - When first start networking computers together, power of collective - Didnt matter where piece of data is - Computer was there to accesscertain piece of info - Doesnt care logically where piece of software is - Where Excel, databases are www.notesolution.com
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