MGHC02H3 Lecture Notes - Lecture 3: Jack Welch
Document Summary
Compelling visions: content, context, credibility and collaboration (4 cs) Some visions compel people to act whereas others leave people cold or even alienate them from their leaders. Compelling visions: o o that move people to action, change their behaviors, focus on key priorities, o: and follow the pathway that the leader lays out, They have 3 attributes that can be summarized under the broad headings of content, context and credibility. They must also ensure that their followers find meaning in this vision, the context in which they operate. The content or substance of a leader"s vision must appeal to would-be followers as well as the leader. This appeal generally rests on the belief of followers-to-be that the leader can deliver something that they want and need the feeling that their leader serves their needs and that they can achieve through their leader.
