We don"t know what is appropriate behavior, we look to others to see if what if we join group, we can collect more information im doing is socially accepted or not effect dependence. We cannot not get something, we can"t do it alone: get power; need subordinates; recognition social influence in action. We want to do what others are doing and conform motives for social conformity. Even if we believe that what the group is doing is wrong, we follow: didn"t bother, might not like you, after you said your opinion, distort your opinion. Person job: should be able to behave in a certain way and meet the requirements of the job organizational identification. I truly believes that the organizational identity to be who i am; loves the firm. When introducing myself, regard myself to be working this organization. Use the organizational identity to be my identity.