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Class Notes for Pankaj Aggarwal

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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Lincoln Continental, Novelty Seeking, Dollarama

Aisha Desai11 Page
7 Oct 2016
16
October 4, 2016 lecture 5: customer analysis: segmentation, targeting, and. There are different segments in the market, you have a certain segment you
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: Chapters 1 to 8 Notes

OC121666744 Page
2 Dec 2016
8
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 4: Consumer Analysis: Buyer Behaviour and Decision Making Process

Aisha Desai10 Page
7 Oct 2016
13
September 27, 2016 lecture 4: consumer analysis: buyer behaviour and. Model of consumer behaviour: get a buyer"s response through a marketing stimuli,
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Profit Maximization, Variable Cost, Economic Surplus

OC12166673 Page
13 Dec 2016
5
A company has annual sales of 100,000 units for one its products. The selling price for this product is , variable cost is , and the allocation of fixe
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 4: Brand Equity

OC12166673 Page
13 Dec 2016
1
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 7: Consumer-STP

OC12166672 Page
13 Dec 2016
2
Segmentation: dividing the market (consumers) from which we can identify people who share similar ideas, based on similarities (homogenous needs) and d
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 8: Promotion

Aisha Desai8 Page
1 Dec 2016
2
Creative strategy: determines what the advertising message will say or communicate. Effective communication: advertising positions the brand, advertisi
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 9: Marketing Channel, Information Market, Customer Service

Aisha Desai8 Page
5 Dec 2016
3
November 22, 2016 lecture 9: place (distribution) and market research. Marketing channel needed because: customers" desire for product assortment, bett
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 3: Breakcore, Sales Promotion, Sodium Bicarbonate

Aisha Desai12 Page
28 Sep 2016
8
Monopoly: only one firm provides the product/ service. Oligopoly: a small number of firms produce either identical products and sell at comparable pric
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: notes

OC12166674 Page
2 Dec 2016
3
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 7: Experience Curve Effects, Perfect Competition, Profit Maximization

Aisha Desai5 Page
25 Nov 2016
12
November 8, 2016 lecture 7: pricing strategy. The only element of marketing that directly affects revenue not costs. Increasing prices doesn"t change f
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 2: Kodak, Marketing Myopia, Dry Cleaning

Aisha Desai10 Page
18 Sep 2016
15
September 13, 2016 lecture 2: different orientations to marketing and company. Different orientations to marketing: different companies have different
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