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Class Notes for MGMA01H3 at University of Toronto Scarborough (UTSC)

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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Lincoln Continental, Novelty Seeking, Dollarama

Aisha Desai11 Page
7 Oct 2016
16
October 4, 2016 lecture 5: customer analysis: segmentation, targeting, and. There are different segments in the market, you have a certain segment you
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: Chapters 1 to 8 Notes

OC121666744 Page
2 Dec 2016
8
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Lecture Notes - Lecture 2: Prospect Theory, Sport Utility Vehicle, Hard Disk Drive

OC11786453 Page
10 Jan 2017
7
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 4: Consumer Analysis: Buyer Behaviour and Decision Making Process

Aisha Desai10 Page
7 Oct 2016
13
September 27, 2016 lecture 4: consumer analysis: buyer behaviour and. Model of consumer behaviour: get a buyer"s response through a marketing stimuli,
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Profit Maximization, Variable Cost, Economic Surplus

OC12166673 Page
13 Dec 2016
5
A company has annual sales of 100,000 units for one its products. The selling price for this product is , variable cost is , and the allocation of fixe
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 4: Brand Equity

OC12166673 Page
13 Dec 2016
1
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Lecture Notes - Lecture 4: Monopolistic Competition, Cash Cow, Bargaining Power

OC11786452 Page
30 Jan 2017
6
Market is defined by how much we sell and how much our competitors sell. The market can be structured as pure competition, monopolistic competition, ol
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 7: Consumer-STP

OC12166672 Page
13 Dec 2016
2
Segmentation: dividing the market (consumers) from which we can identify people who share similar ideas, based on similarities (homogenous needs) and d
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 8: Promotion

Aisha Desai8 Page
1 Dec 2016
2
Creative strategy: determines what the advertising message will say or communicate. Effective communication: advertising positions the brand, advertisi
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Lecture Notes - Lecture 3: Southwest Airlines, Strategy First, Carbonated Water

OC11786452 Page
30 Jan 2017
4
First step in marketing is knowing what type of company it is. Companies must know how to adapt to changes in the marketplace. Corporate strategy (u of
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Lecture Notes - Lecture 5: Swot Analysis

OC21885002 Page
24 Oct 2017
0
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 9: Marketing Channel, Information Market, Customer Service

Aisha Desai8 Page
5 Dec 2016
3
November 22, 2016 lecture 9: place (distribution) and market research. Marketing channel needed because: customers" desire for product assortment, bett
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