MGMA01H3 Lecture Notes - Lecture 2: American Marketing Association
Document Summary
Marketing is the individuals and organizations involved in getting a product from the seller to the buyer. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organizational goals. The definition didn"t include everything that marketing about. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services (definition of a product) to create exchanges that satisfy individuals and organizational goals. The 4 p"s of marketing (around 60 years old: price, product, place (distribution, promotion. Herodotus the oldest told historian: 2500 years ago, retail trade, done by the lydians. Marketers are useless parasites : they don"t create anything. Plato: division of labour, gap between the producer & the consumer. 0. 50 for every is spent in marketing. 4 utilities of marketing: form, time, place, possession. History book: robert bartels: history of marketing though.
