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Lecture 3

MGMA01H3 Lecture Notes - Lecture 3: Medical Cannabis, Strategic Business Unit, Taco Bell


Department
Management
Course Code
MGMA01H3
Professor
Sam J Maglio
Lecture
3

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2018-01-22
The opaies are eoig ore trasparet for ore to ay arketig
Organizational decision making
Choices made in groups/an organization are more rational than choices made by the individual
Levels of organizational strategy
Corporate Strategy: what kind of company do you want to be; high level
o Corporate mission
o Core competence and strategic business units
o Current portfolio
o Plan for growth
Business unit strategy: sometimes the same as corporate strategy in small businesses. I.e. Pepsi
os ay saller rads
Functional strategy: how to deliver on what we want to do
Dino pic; gies you a feel of the opay’s corporate strategy (more fun)
Corporate Strategy
Corporate mission
o To make meaning
o What business are these companies in
Coca Cola: To refresh the world, moments of happiness, create value and make
a differee opes their optios to ake ore tha just ro fizzy drik
Rogers: To connect the world (allow them to go beyond landline telephones)
Nikon (Camera): Capture special moments (allow for visual cameras, newer
tech)
Core competence and strategic business units
o Core competence:
Honda makes good engines for variety of vehicles
Sony makes things small (smaller lighter TV, laptop, etc.)
Resource-based view: Honda has good engineers (internal), has better
engineers than others (external)
Need something hard to copy/something scarce; what can they specialize in
which gives them sustainable comparative advantage
o Strategic business unit: a product line (Molson has different beers, Honda makes
engines for cars and planes, PepsiCo has Mountain Dew and Taco Bell)
Current portfolio
o Uber: cheap, efficient ground transport
Conflict between riders and drivers giving each other bad ratings
No need to fire drivers, invest in self driving cars
find more resources at oneclass.com
find more resources at oneclass.com
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