MGMA01H3 Lecture : Marketing Research

7. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called: a) Market decision analysis b) Statistical analysis c) Marketing research d) SWOT analysis

8. What term best describes the following: a set of procedures and processes for collecting, sorting, analyzing and summarizing information. a) Market research b) Marketing information system c) Exploratory research d) Market inference system

9. Preliminary research conducted to clarify the scope and nature of the marketing problem is known as a) Exploratory research b) Discovery research c) Descriptive research d) Causal research