MGMA01H3 Lecture Notes - Lecture 1: Marketing Strategy, Luxury Vehicle, Acura
Document Summary
Hello fellow classmates, thank you for listening to our presentation. We will begin my analyzing each proposed marketing strategy. Bmw used this marketing strategy to promote it"s brand"s, power, wealth, sportiness, luxury, and sexiness. Marketers have the ability to use a variety of different strategies to promote their brands, in. Speaker 1: option 1 to milk the films the idea was to broaden the distribution of the short films, making them available in dvds at the dealerships and inside magazines as well as airing them at movie theatres. The main outcome of this option will be to expand the number of viewers. Due to the fact that the films are ready and that there will be very few production expenses. Speaker 2: however, this option alone is not enough to be an effective marketing campaign. This option increases the number of viewers by a very little amount and it does not represent the brands" innovative drive.
