MGMA01H3 Lecture Notes - Lecture 7: Marketing Mix, Msnbc, Laptop
8 Mar 2016
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Prospect theory: converting prices into losses and gains. Reference price is seen to be affected by. Low priced good next to high priced good. Regular price next to sale price ( was , now ) Primacy i. e. , influenced by what is seen first. (price it at and not ) Price cut from to 798 looks bigger than a price cut from $ 820 to. De-couple acquisition and payment by first endowing buyers with the. You are the purchasing agent product ( buy now, pay later ) You have ordered a new notebook computer for the sales department that costs . You then find that the same notebook is available from another vendor for. . (the cost of switching is about 30 minutes of work for a purchase clerk. ) You have ordered new notebook computers for the sales department, totaling ,000. You then find that the same notebooks are available from another vendor for.
