MGMC01H3 Lecture Notes - Lecture 3: Kfc, Likert Scale, Semantic Differential

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Published on 29 Mar 2015
School
UTSC
Department
Management
Course
MGMC01H3
Professor
Class Reflection – Week 3 By: Alyssa Karpouzis 999120179
What we learned:
Today’s class was a very short class as it was just an hour long which consisted of a group
doing their presentation. There were a few topics that were discussed during the duration of
the class such as the research process and its steps. If a person chooses the wrong
problem or uses an incorrect research design, then the problem will not be solved correctly.
One topic we talked a lot in detail about was different types of scales that can be used to
assess a question. One type of scale is a Likert scale which has the options of: strongly
agree, agree, neither agree or disagree, disagree, and strongly disagree. This scale is used
so you don’t have a positivity bias and it is recommended to use this type of scale. The
other type of scale is a semantic differential scale which is the more common type of scale.
We also discussed how competition usually opens up stores near the big stores so the
biggest and best stores are where you expect competition to come in. Having competition
can lead to sales declining.
My Participation:
For my class participation I participated quite frequently in the lecture and added a lot to
what the presenters were saying. Below are a few of the contributions that I made to the
class. First, I talked about different ways that The Coop could increase their sales. I
suggested that they have promotions since a lot of their competitors such as KFC have a lot
of promotions throughout the year. A promotion that I suggested was doing half price deals
on select menu items to try to increase their sales. I also talked about trying to have
customers come to the store during their down time like lunch or breakfast to try to increase
the sales of the company since most of their business occurs during dinner time. When the
class was discussing why the sales were down in 20 stores, I suggested that analysts
should look at whether or not there is new management in those 20 stores. I added the fact
that the case mentioned poor training that was done in 2 of the stores which could be due to
poor management. One final example of how I contributed to the class was that when the
professor asked what reasons there could be for the decline in sales, I mentioned that it
could be due to their prices. The reason I suggested this was because there have been
many customer complaints that their prices are a lot higher than their competitors like KFC.
Those were just a few examples of when I participated in the class.
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Document Summary

Class reflection week 3 by: alyssa karpouzis 999120179. Today"s class was a very short class as it was just an hour long which consisted of a group doing their presentation. There were a few topics that were discussed during the duration of the class such as the research process and its steps. If a person chooses the wrong problem or uses an incorrect research design, then the problem will not be solved correctly. One topic we talked a lot in detail about was different types of scales that can be used to assess a question. One type of scale is a likert scale which has the options of: strongly agree, agree, neither agree or disagree, disagree, and strongly disagree. This scale is used so you don"t have a positivity bias and it is recommended to use this type of scale. The other type of scale is a semantic differential scale which is the more common type of scale.

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